Designs by
Lindsay Cedro
Furniflex Campaign
Campaign Concept
ART DIRECTION PLATE
UNIVERSITY OF SAN CARLOS
MAY 2022
Co-Author
The year is 2025. The human race has successfully beaten the COVID-19 pandemic. However, climate change has continued to be a pressing problem. The past 5 years have changed people’s perspective on the role of humans in the grander scheme of the natural environment.
We are the future art directors and creative directors of this country. For this project, we were assigned to create a campaign for a Furniture Brand.
For this plate, we decided to create Furniflex, a furniture company specializing in smart technology. We are coming out with a product launch campaign that features office chairs and sofas equipped with AI to automatically adjust and correct the curvature of your spine.
We wanted to elevate the furniture game by adding smart technology because we wanted to target consumers that are in the middle to upper working class.
The following are our social media translations which are in the form of photo posts and social media stories
The following are our social media translations which are in the form of photo posts and social media stories